Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.
If you want to reach new customers online, then advertising with Google Ads might be right for you.
When you advertise with Google Ads, you’re investing in your business. Make sure you understand how Google Ads works and how this investment can help you grow your business—all within your budget.
Online advertising lets you target your ads to the type of customers you want, and filter out those you don’t. When you advertise online with Google Ads, you can use different targeting methods to reach potential customers right when they’re searching for your products or services.
Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable “Call” button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:
When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.
When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.
Quickly track your ad’s effectiveness and easily make changes to improve results.
Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.